Portfolio

The Recording Academy - 47th Annual Grammy Awards Logo

Series of logos for the 2005 Grammy Awards including main broadcast and related televised and after-party events. Winner: Graphis Gold Award Published: Graphis Logo Design 7

Department of Veterans Affairs Office of Health Information - Graphic Standards for Government

Woodpile developed a full graphic standards program for the Department of Veterans Affairs Office of Health Information detailing proper main seal usage, divisional identifiers, and other basic brand elements across all vehicles of communication.

The effectiveness of this effort inspired VA to task Woodpile with the creation of overarching VA standards. See the following entry as well as the VA Case Study for more.

Consumers Digest - Updated Best Buy logo and award statue

Modified and updated the original Consumers Digest Best Buy Seal (previously created by another firm) to better promote the Consumers Digest brand and add more dimension, as well as redesigned the actual award trophy granted to the winners. See the Case Study for more details. The seal appears in television and print ads for major product manufacturers and on billions of their product packages worldwide

Ritz Carlton - Maestro Restaurant Logo and Print Collateral

Brand launch including print collateral, menus and uniforms designed for five-star Washington, DC area Restaurant — led by star chef Fabio Trabocchi — to exude the luxury, excellence and grace inherent in the dining experience

Winner: National Benjamin Franklin “Benny” Award

United States House of Representatives - Publication Brand Standards for Government

Development of comprehensive graphic standards system and custom motif illustration series for use in all future materials generated by the US House of Representatives, including subsequent design and production of an 800-page book commemorating the history of women in Congress. See the case study for more.

Selected Faculty Branding - 1

IMF Center: IMF history museum on ground floor of Washington DC Headquarters building

Haute Damn - Clothing Brand

Clothing brand and array of supporting motif and statements, website, and products (launched in Grammy Awards celebrity gift bags) designed for the young and restless. Evolved from a mere fondness of the name, this boutique fashion brand was created from the ground up, including logos, item designs, manufacturing and promotion materials. Upon being featured in the ubiquitous Grammy gift bags, Haute Damn received a considerable amount of attention, which led to our coordinating press opportunities, photo shoots, product placement, celebrity endorsements and deals with retailers.

Noteworthy TV/ press included: Hollywood Reporter, CBS News, Toronto Film Festival, E! News, Ebony Magazine, VH1, Hampton Roads Monthly, Washington Post, Washington Times and Yahoo! Pepsi Smash Concert Series.

"Thank you so much for your fabulous Haute Damn items! I will wear them proudly... They are definitely my style!"

Selected Brand Marks - 1

R-Chip: digitally trackable casino poker chips

California Water Company: retail beverage products

CHP ALFA: leading global software platform for top asset finance organizations

DPFunder: home financing down-payment assistance

The Mill Company: Top-tier DC area residential/commercial interior design group

Primeshot.com: internet photography services .com start-up

The Medici Group - Full Brand Identity

With his book The Medici Effect consistently at the top of the charts and his speaking tour ever growing in international popularity, Frans needed a stronger identity mark, updated visual branding and more effective and useful online presence to better match his progressive assertions on innovation and interconnectedness.

 

Qbit - Logo and Brand Identity

Full brand creation and launch for John Scully-led tech start-up including basic graphic standards/brand motif, interactive flash-generated website and full suite of print materials.

Visual concepts were oriented around what was promoted to be a revolutionary new high-speed, ubiquitously-applicable, “loss-less” data compression technology.

Selected Brand Marks - 2

Cache Creek: upscale Northern California resort & casino National Alumni Golf

Championship: college tournament

Leadership Fairfax: black tie DC-area business event

Save for Your Future: national program incentivizing senior citizens to save funds for retirement to supplement Social Security benefits

Ivory Software - Brand Identity, Website and Print Collateral

Corporate and product branding, website and complete array of print collateral and brand motif for leading international financial industry software developer in San Francisco.

Selected Brand Marks - 3

Club MCI: business-to-business telecom incentives program

Mezzanotte: Bar located within a four-star Alpine Italian restaurant serving the finest imported wines and spirits

Dolce Europa: imported gourmet Italian confections — see Exhibit/Specialty for more

Laissez Fare: four-star gourmet food planning and catering

Oktober: oldest flag manufacturer in Russia, supplier to both the Kremlin and IKEA

Las Vegas Monorail - Logo and Brand Extension

Brand launch for a major Las Vegas transit system, including design provided for various displays, ads, vehicles, passes and specialties. See the case study for more information. Produced for Brown and Partners.

Dunkirk Morgan - Brand Identity, Website and Collateral

Brand launch for international emerging-markets business consulting group including development of mark, slogan, website and suite of print collateral.

Selected Brand Marks - 4

AEG: international business consulting group, Dubai

Rouge: brand design for a Las Vegas nightclub

True Creek: national media strategy and placement

American Public Transportation Association: national transit industry advocacy organization (published in Taki Ono Super Logo Design 2, Japan)

S.T.A.R.S.: national USDA training program

Lilly Reintegration Awards: mental rehabilitation and advancement program for top pharmaceutical company

Natural History Museum of the Adirondacks - Logo Design

This natural history museum in upstate New York needed a symbol which encapsulated its dynamic, natural and friendly atmosphere — no better way than to feature one of its stars.

Published: Graphis Logo Design 3 and Graphis Design Annual 2001 (as one of only 20 logos featured)

Special thanks to Howard Fish, who selected us for this identity project, and who’s direction was instrumental in design quality.

Optoro Reverse Logistics - Brand Identity Campaign

This direct-to-consumer (D2C) re-marketing company serves retailers and manufacturers offering quick asset recovery on returned or defective inventory. The brand was designed to show dynamic, streamlined performance and the materials further emphasize clean simplicity, and high-speed action.

Selected Brand Marks - 5

Consumers Digest 50th: created for the editor in 2010

Employee Relocation Council: relocation assistance program (to be published in Graphis Logo Design 8)

AmeriDream Seal: branding motif for use on participating or partnering websites

National Emergency Management Information Sytem: FEMA internal intranet system for use by field officers to remotely update post-disaster claims records (published in Taki Ono Super Logo Design 2, Japan)

Wine & Spirits Wholesalers Association: annual industry trade show, this one in New Orleans (published in Graphis Logo Design 5)

Omnivolve: technology solutions and consulting

Association of Pool & Spa Professionals - Brand Identity

New brand, graphic standards guidelines and years of print campaign design for this national organization (formerly the National Spa & Pool Institute, NSPI)

International Gourmet Foods - Full Branding and Packaging Campaign

Corporate and multi-product branding and graphic standards for East-coast distributor of top-grade imported gourmet foods.

Selected Brand Marks - 6

MCI Revolution One:  Program Brand for a consumer telecon related service plan

Aleutia: Alaskan fishing consortium marketing premium fresh sockeye salmon globally (published in Taki Ono Super Logo Design 2, Japan)

Duffers: international golf tours (published in Taki Ono Super Logo Design 2, Japan)

CTTI , USAF Center for Telehealth and Theater Informatics: supporting Air Force ship-to-shore health information exchange (published in Taki Ono Super Logo Design 2, Japan)

Hawaiian Marketplace: retail establishment on Las Vegas strip

Haleh Design: ultra-upscale luxury home/interior design firm (featured on the Travel Channel), Potomac Maryland

The Ocean Conservancy - Brand Sub-Identifiers

Full graphic standards program oriented around the existing OC logo, providing guidance on proper signature (logo) usage, photography and all other standard brand elements. All sub-identifiers (aka “sub-brands”) were assessed and updated or recreated to work better with the corporate signature, as well as a visually cohesive group.

See the following entry as well as the VA Case Study for more.

AOL - Product Branding

2 years of top-level branding and press materials campaigns, including design and print-management for several major products and their related media kits, user guides, product summaries, as well as trade show exhibit graphics, materials and specialty give-aways.

Pretzelman - Brand Identity

Brand launch for a publishing and print products development company promoting their ability to match any sort of project with suitable manufacturing, fulfillment and distribution resources within rush time frames. Included was a suite of print collateral, website and series of matching iconography for use as branding motif — all themed in modern style around the circus-style feats of strength, agility and bravery of the old days.

US Express Leasing - Brand Identity

This Credit Suisse Boston-backed financial industry start-up outside of NYC was formed to fill a niche in the leasing industry. Their approach is to provide smaller leasing companies across the country with the personalized service, options and collective pull enjoyed by the big players. Bright colors, dynamic layout and imagery of real people were all applied to make the brand more approachable and friendly, rather than big-bank slick. Included was the brand mark, on-location photography and coordinated print marketing collateral and website.

OneCommerce & TigiJet - Product Brand Families

OneCommerce: new flagship software product brand (based on an existing corporate logo sporting a swoosh/diamond motif) as well as associated product sub-brands.

Notable Efforts - 1

Some home runs are hit in practice. With every opportunity we push ourselves to the limit, but sometimes good products still remain on the shelf. This page is devoted to past efforts which deserve one last look.

Treasure Island Casino: copious viable design options provided for the “TI” rebranding effort went unselected. Unfortunate, yes. Google it.

USDA Food Pyramid: was approached by larger firm to assist with improving the current design, but recommended adjustments to the newly-adopted “vertical slices” design (shown above) were not observed.

NASA 50th: went retro with this concept touching visually and verbally on the 60s glory days, but was trumped by the exquisitely modern final design selected from another group’s presentation.

Beastie Boys promo graphic: Everybody knows a guy who knows a guy in LA who knows one of the Boys. You have to put in your hours, it always feels good to step out of the ordinary.

Notable Efforts - 2

Smithsonian American History Museum Julia Child exhibit: Crafting an identity signature and overall look and feel for the anticipated exhibit, we emphasized warmth, and appropriate texture and color in this proposed website design.

Notable Efforts - 3

Nelly: Proposed web site and promo brand designs produced for a music promotion and distribution company.