energy to burn | branding . strategy . outreach . marketing . web . media

Portfolio



  • Las Vegas Monorail - Brand Launch
     

    Las Vegas Monorail - Brand Launch

    Created the primary logo, promotional seal, and a variety of motif and design concepts for launching the brand for this new and highly anticipated transportation system.

  • U.S. Census - 2010 National Campaign
     

    U.S. Census - 2010 National Campaign

    Aiming to reach specific ethnic groups in their native languages, the goal of the campaign was to educate and inform citizens about the importance of the 2010 Census, and consisted of over 300 print ads in six different languages, flash web banners, as well as national billboards and posters. Woodpile collaborated with Allied Media to design and deliver design for hundreds of ads, billboards and flash-generated web banners.

  • Smithsonian Institution National Air + Space Museum - Become a Pilot Campaign
     

    Smithsonian Institution National Air + Space Museum - Become a Pilot Campaign

    Branding and advertising materials for the annual Become a Pilot Family Day and Aviation Display at the Steven F. Udvar-Hazy Center.

  • Golds Gym - Commemorative Print Campaign
     

    Golds Gym - Commemorative Print Campaign

    Miscellaneous corporate and promotional print materials and displays for distribution to participating Gold’s Gym locations nationwide.

  • Sage Software - Direct Mail Kit
     

    Sage Software - Direct Mail Kit

    Direct mail kit advertising the SAGE FAS training schedule. The package consists of a 9” x 12” outer envelope, full color brochure, and a stick-on Z-Card® fold-out schedule which literally represents “your piece of the pie”.

  • Sage Software - Assorted Direct Mail
     

    Sage Software - Assorted Direct Mail

    Assorted direct mail pieces advertising Sage Software’s wide array of products and services. Formats range from simple #10 brochures to elaborate folding pieces, and employ a number of concepts, all while working within the established branding guidelines. Each of these campaigns met or exceeded the client's response objectives.

  • Ocean Conservancy - Marketing Campaign
     

    Ocean Conservancy - Marketing Campaign

    Assorted print materials ranging from annual reports to brochures, flyers, and fact sheets.

  • Ocean Conservancy - Charitable Donation Campaign
     

    Ocean Conservancy - Charitable Donation Campaign

    A series of 2-color brochures promoting the Ocean Conservancy’s various charitable donation programs.

  • Department of Veterans Affairs Office of Health Information - Identity Guidelines
     

    Department of Veterans Affairs Office of Health Information - Identity Guidelines

    Woodpile developed a full graphic standards program for the Department of Veterans Affairs Office of Health Information detailing proper main seal usage, divisional identifiers, and other basic brand elements across all vehicles of communication. The effectiveness of this effort inspired VA to task Woodpile with the creation of overarching VA standards. See the VA Case Study for more.

  • Westfields Marriott - Westfields Golf Club Advertising
     

    Westfields Marriott - Westfields Golf Club Advertising

    Advertisements promoting Westfields Golf Club.

  • Haleh Design - Advertising Campaign
     

    Haleh Design - Advertising Campaign

    Various print ads for upscale luxury interior designer.

  • Chris Cooley - Marketing Campaign
     

    Chris Cooley - Marketing Campaign

    Branding and advertising campaign for Cooley’s Rally for the Cure, the annual breast cancer awareness fund-raising event hosted by Chris Cooley of the Washington Redskins, his brother Tanner, and their mom, Nancy—a breast cancer survivor.

  • Assorted Full Page Ads - 1
     

    Assorted Full Page Ads - 1

    NextiraOne Federal: ad promoting global reach and capability in technology solutions for the Federal government/military market.

    Zarc International: ad placed in law-enforcement trade publications touting proven superior petroleum-based strength and effectiveness over competitors water-based products; the goal of increasing web traffic (and subsequent online ordering) was aided by the resulting hundreds of thousands of new hits after the campaign.

    Vital Spring Technologies: ad promoting leading compliance software solutions to a segment of the financial market.

  • Assorted Full Page Ads - 2
     

    Assorted Full Page Ads - 2

    TravelClick.com: ad describing system benefits to the hospitality industry by maximizing visitor extended-stay potential through incentives and upgrades.

    Microsoft: ad promoting Microsoft’s reliability and overall reputation in providing solutions for the Federal government and military market.

    Nassau Asset Management: ad offering collection programs to businesses seeking to maximize the value of problem accounts.

  • International Gourmet Foods - Full Branding and Packaging Campaign
     

    International Gourmet Foods - Full Branding and Packaging Campaign

    Corporate and multi-product branding and graphic standards for East-coast distributor of top-grade imported gourmet foods.